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For the Ethics part of the International Marketing and Ethics module assessment the student will undertake to examine a company in respect to Marketing decisions that have been made for products and or its strategy. The analysis may focus on the specific e.g. promotional aspects or alternatively the student may prefer to focus on the company’s ethical marketing stance citing examples of Marketing decision making that support the thrust of the students argument.
A major part of the assignment should thus take the form of a critique, and students should develop their argument drawing on ethical Marketing theories and practice. The students, however, may wish to initially descriptively discuss briefly the Marketing decisions of the company they have chosen to focus on, prior to the assignment analysis.
The organisation chose for the focus of the assignment is to be independently selected by the student. The student is expected to write up to approximately 2000 words for the assignment.
Skills Development
The module assignment offer the opportunity for students to independently identify and appreciate Marketing decisions and ethical dilemmas associated with the consequences of such decision making. It is expected the assignment will enable the student to enhance their skills of analysis and methods of critique. In addition the assignment will develop research skills and an understanding of Marketing management.
Expected Learning Outcomes
By the end of this module each student will be expected to be competent in being able to:-
1. Recognise the ethical considerations that are integral to responsible Marketing decision making
2. Identify and appreciate the human and financial consequences of marketing actions on individuals, organisations and societies
3. Critically assess the ethical climate of the specific organisation under analysis and examine the organisations ethical Marketing stance.
4. Suggest alternative ethical and responsible Marketing decisions for an organisation considered for analysis
Assignment Brief
Individual Report Assessment
Choose one of the elements of the Marketing mix and propose ethical dilemmas associated with this element. Provide examples from International organisations supporting your argument.
the marketing mix element that i choose is PRICE . you have to compare it with different companies. the companies are TESCO, Morrisons and Sainsbury.
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