international marketing custom essay

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Economic analysis..
I’m gonna export tea from Sri Lanka to China.. and i need to analyse the economic side in china… i’ll uplod the decoments to understand what i need but for my part at the moment is this one

IV. Developments in science and technology
A. Current technology available (computers, machinery, tools, etc.)
B. Percentage of GNP invested in research and development
C. Technological skills of the labour force and general population
V. Channels of distribution (macro analysis)
This section reports data on all channel middlemen available within the market. Later, you will select a specific channel as part of your distribution strategy.
A. Retailers
1. Number of retailers
2. Typical size of retail outlets
3. Customary mark-up for various classes of goods
4. Methods of operation (cash/credit)
5. Scale of operation (large/small)
6. Role of chain stores, department stores and specialty shops
B. Wholesale middlemen
1. Number and size
2. Customary mark-up for various classes of goods
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3. Method of operation (cash/credit) C. Import/export agents
D. Warehousing
E. Penetration of urban and rural markets
VI. Media
This section reports data on all media available within the country or market. Later, you will select specific media as part of the promotional mix and strategy.
A. Availability of media
B. Costs
1. Television
2. Radio
3. Print
4. Other media (cinema, outdoor, etc.)
C. Agency assistance
D. Coverage of various media
E. Percentage of population reached by each medium

please include all references

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