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1. Select an advertisement from an Australian magazine or newspaper that is promoting a destination. Make sure that the advertisement you choose has sufficient information in it to complete this assessment task (ie the more information the better ? don?t just choose a glossy photo, for example).
(((THE ADVERTISEMENT IS IN THE ATTACHEMENT FOLDER, I WILL PROVIDE IT ON OTHER FILE)))
2. Gather statistics such as length of stay, expenditure and market segments concerning the region in which this business is located. You can access this information from a number of sources, for example the Australian Bureau of Statistics and Tourism Research Australia (formerly Bureau of Tourism Research),(both of which can be accessed from libraries), State and Regional Tourism Organisations (eg Tourism New South Wales, Tourism Queensland, Tourism Victoria), local Councils and Visitor Information Centres.
Briefly outline:
a) Using relevant statistics describe the type of visitors who come to the region in which your selected advertised business is located.
b) Using this information, evaluate how well the advertisement targets the market for that region.
Your papers should be typed on single A4 sheets, in Arial font size 11, with 1.5 spacing and 3cm left and right margins. Pages should be numbered. Include a table of contents and a title page. You must include a copy of the advertisement you are discussing as an appendix.
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