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It can be much easier to be innovative for a tangible item that you can touch and look upon. But what do you do when it is a service which you cannot touch? We all know services exist, but they exist as concepts not as tangible products. This intangible quality can make service innovation ideas arguably more difficult to communicate, as they do not have physical features.
With these thoughts in mind answer questions to
How would you overcome the difficulty of developing innovation for a service?
How would you evaluate the viability of a service innovation idea?
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