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Choose one specific Asian popular cultural product (e.g. blockbuster or horror films, TV drama, pop songs) and critically analyse the characteristics, cultural specificity, and local and global significance of the product and how and why it has changed when transplanted into other cultures. Your essay should include one or more examples of the specific popular cultural product which were not used in the lectures. It should not reproduce material dealt with in the PPT presentation . You may link the essay and your literature review, but should be careful not to reproduce the same material.
Do NOT write about Japanese manga or anime, as these are comprehensively dealt with in other units.
Length of the essay: 3000 words.
Your essay should:
• be original;
• be well argued, articulate, well structured, coherent;
• be typed (Times New Roman, 12-pt font, A4, 1.5-spaced, 2 cm margins);
• use an approved referencing style, (e.g. MLA, Chicago, Harvard, APA);
• be fully referenced with seven or more relevant academic references (books, book
chapters or journal articles). (You may include graphics and website materials, but
they will not be counted as academic references.); and
• minimise description of the culture and cultural products – analyse!
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