a) analyse international markets and assess the risk elements, including political, economic and socio-cultural factors.
b) determine the entry strategy for foreign markets.
c) evaluate and assess the international marketing strategy and international marketing decisions and activities.
Each student is required to analyse and write a report on the following case study:
‘ Ikea: entering Russia pp 584-587”
Answer question all questions 2, 3, 4, 6 on page 587 of your main text Ghauri and Cateora (2010)
Q2 – 25%
Q3 – 10%
Q4 – 25%
Q6 – 30%
Structure – 10%
Each question must demonstrate your ability to
1. Identify the key concepts, issues and models
2. apply these concepts into the relevant contexts
3. demonstrate content relevance
4. research and cite sources from peer reviewed journals and texts (avoid on-line sources that cannot be sourced through hard copies)
5. argue the points clearly and supported by facts, evidence and examples
6. Structure your essay and use appropriate headings
7. Write clearly and without typographical and grammatical errors
8. Reference effectively using the Harvard system of referencing (in context and in the bibliography at the end of your report
The full text of the case study will be available on “My learning” and in your core text book by Ghauri & Cateora (2010), page 584-587.
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