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Its a Strategic Report of lego the Manufacture toy company
There are going to be some analysis like External & Internal
(So what i want just the introduction/background of the company )
Her is how the introduction should be and the all Assignment .
Strategy assignment One
Group report
Strategic analysis of a company and its competitive environment
Hand in date 3/12/2012
Hand in on copy per group via Turnitin and a hard copy to the assignment hand in point
Report task
Analysis the issues faced by a firm with the Toys and Games industry
Toys and Games consists of the following some of the following:
Traditional toys or games; those that can be played online or on PCs. These are generally aimed at children under 14 but may be purchased by adults
You should choose a firm that competes in either one or all of the above.
This is a 3000/3500 word paper. You will be asked to carry out a strategic analysis of a firm of your choice. You should specify which company you are focusing on and which sector it operates in. Be careful with your choice as some companies may be operating in many areas and therefore you may have a problem with the word limit!
The report will contain 4 sections. They are as follows:
1. An analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market. Evidence should be provided to support claims and information contained in the report.
2. You should provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm.
3. You should provide a summary of the key challenges facing the organization based on the above analysis (these may be mainly internal or external depending upon the organization)
4. Discussion of the possible strategic options available to the company for dealing with these
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