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? Lone Pine?s existing and new products and services and the need to adapt or modify for the International markets
Marketing strategy
? Research current and potential International markets to Australia and determine the most appropriate target market for the new product
Market analysis
? Assess the potential attractiveness of the new camping experience and suggested priority markets to target
Marketing strategy
? Assess the potential needs of the priority markets
Market analysis
? Research any competitors in Australia or overseas offering similar overnight or camping experiences in Zoos. Following this research, make recommendations for any enhancements to the proposed product
Market analysis
? Develop an International marketing campaign to launch the new product in the target markets.
Market strategy
Develop a suitable advertising campaign to attract the targeted international visitors in Australia .
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