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1) Which of the following is the major deterrent for executives offered an expatriate position?
A) The threat of international terrorist attacks in foreign markets
B) The loss of deep rooted friendships at the home country office
C) The lack of proper communication technology
D) The loss of visibility at corporate headquarters
E) The steep increase in living costs in a foreign location
2) In which of the following modes of distribution in the foreign market will a company have to make maximum financial investment?
A)Export associations
B)Direct sales force
C)Trading companies
D)Complimentary marketers
E)Export management companies
3)Which industry is the global leader in advertising expenditures?
A)Food
B)Personal care
C)Pharmaceuticals
D)Electronics,computers
E)Automotive
4)cultural empathy means that a person is:
A)hostile to all cultures except his own
B)knowledgeable in the major cultural trends,globally.
C)sympathetic and understanding of a culture other than their own.
D)tolerant of inferior cultures
E)subservient to a superior culture
5)When hiring new personnel,most of the traits necessary for success in international marketing can be assessed by :
A)body language
b)checking references
C)tests
D)biographical information
E)interviews and role playing exercises
6)Another term that is commonly used to describe the activities of complementary marketing is:
A)piggybacking
B)demand shifting
C)skimming
D)backhauling
E)shape shifting
7)According to the text,the only way to avoid linguistic problems in advertising communication is:
A)using the best language experts for translating the advertisement
B)developing a new version of the product for the new market
C)creating an entirely new advertisement for the new market
D)in country testing with the target consumer group
E)avoiding verbal communication and used only facial expressions and physical gestures in the advertisement.
8)Which of the following is suggested to make home office personnel more aware of problems of foreign operations?
A)Cross cultural training
B)Newer technical skills
C)Email and presentation skills
D)Telecommuting and teleconferencing skills
E)Global selling techniques
9)Which of the following factors is mainly responsible for a perceptual bias when interpreting the characteristics of a product?
A)Market analyst’s intelligence quotient
B)Market analyst’s self reference criteria
C)Poor product knowledge
D)Noise in the communication channel
E)Multitude of competing products
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