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Research can be conducted to show how a product is perceived in the marketplace by its customers and potential customers.
Product positioning is vital to the strategic initiatives of the marketing plan. The way a product is positioned also helps with the overall advertising strategy. You will incorporate your product positioning strategy into your Key Assignment in Week 4.
Creating a differentiator is important in allowing the product to stand out from its competitors. Use your stregnths, weaknesses, opportunities, and threats (SWOT) analysis to review your company�s competitors. A product is positioned in the marketplace by using logos, slogans, and other marketing messages. Each product has a positioning statement.
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