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Individual ?Make Your Case? Assignment Grading, Details, and Helpful Suggestions:
Step #1: Over the first few weeks of the quarter, read the Wall Street Journal, leading business journals or any other business resource as a means to uncover different company situations or opportunities that may interest you. Case should not be more than 3 weeks old.
Step #2: Once you decide on a particular company/article of interest, prepare the following information in a case paper that covers these key areas.
I. Introduction/Background on why you selected this particular company/topic
II. Problem Statement (Primary and any secondary)
III. Situation Analysis-Insights (Includes SWOT analysis ? at least 4-5 points each!).
IV. Strategic Alternatives – State and discuss at least 3?noting pros/cons.
V. Recommendation ? Weigh one alternative against the others to rationalize to the reader as to why?above all other options?you selected it as the BEST one.
Helpful Suggestions:
1. Developing your problem statement:
One of the greater challenges students face is how to develop a good problem statement for a case. Here is one framework to help you develop it in the form of a question?.
?Faced with ABC (i.e. declining sales , eroding market share, etc), how can Executive and/or COMPANY [Insert Names] effectively address/leverage/overcome/etc PDQ in an effort to improve/achieve/attain XYZ (ie. certain specific financial targets, operational goals, and/or customer-product objectives) by Q (ie. year, 18 months, etc) time frame?
Aside from this primary problem or opportunity, they must also deal with or address [state any secondary issues] in order to [explain the related impact or alignment to the primary issue/opportunity]?
2. Resources:
It may be valuable to select a public company or company where historical data/information can readily be resourced. In many situations you will not be able to locate all the necessary information to conduct an in-depth analysis. This is OK?. just be resourceful in applying what you can reasonably find?.use industry averages?.or simply extend what you have available by developing certain assumptions. Managers do not always have complete or ideal information available to make decisions?.just demonstrate how you can apply solid qualitative and quantitative analysis in addressing a real business case scenario!
NOTES FOR WRITER FROM ME: Please make sure case is not more than 3 weeks old!!! and provide a copy of the article. It should be a real company which struggling with some MARKETING issues (facing a threat from competitor(s), losing market shares, failing product, etc.) I noted to use at least 2 sources (article itself is one and the other one is some info on the company in question). However, please feel free to use more than that. Also, feel free to apply financial calculations, if applicable. (such as marketing budget, cost per product, estimated sales, etc.)
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