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Assessment criteria:
Preparation of variable cost statements 15%
Preparation of the statements showing total contribution and profit 20%
Advice on whether product should be deleted 30%
Analyse non-financial factors in deletion decision 25%
All calculations accurately labelled and displayed in tabular form 5%
Correct Harvard referencing 5%
Total 100%
Peer & Pear Limited
Peer & Pear Limited is an American pharmaceutical manufacturer of pain relief drugs founded in 1886. Its common stock is a component of the Dew Johns Industrial Average and the company is listed among the Fortune 500.
Despite the small size of this company, it consistently ranks at the top of Harris Interactive�s National Corporate Reputation Survey, ranking as the World�s most respected company by Barron�s Magazine and was the first corporation awarded the Benjamin Franklin Award for Public Diplomacy by the U.S State Department for its funding of the international education programs. A suit brought by the united states department of justice in 2010, however, alleges that, from 1999 to 2004, the company illegally marketed drugs to Omnicare, a pharmacy the dispenses the drugs in nursing homes. However Peer & Pear responded that the payments were lawful and appropriate and won the suit.
The company is located in New Jersey, USA. The consumer division is located in Peterborough, United Kingdom. Lately, the financial performance of the UK consumer division has not been satisfactory. Hence management as asked the chief management accountant to have a closer look at the UK division.
The budgeted data for the UK division for the coming year is as follow:
Product Triptans Motilium Migraleve
Sales(in units) 150,000 180,000 120,000
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