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You may select an organization which is not for profit (e.g. museum) or for profit (e.g dealer). The organization may be the both Art or Collectibles markets. If you organization is from outside the art or collectible industries (e.g. fashion) the case must have a direct relationship/close connection with art or collectibles sectors.
For an organization of your choice – either an existing organization or a new venture – provide a descriptive and analytical case-based analysis which includes the following elements:
Abstract/Executive Summary
Highlights and summarise the key aspects of the organization/business:
aims & objectives
product/ service being offered and its advantages
The market opportunity and timing
The management team and employee make-up
Funding requirements and expected returns (why investor should invest)
The Business and its core Strategy
Describe and discuss the aims and objectives of the business
Discuss / deduce the vision, mission and underlying values of the business
Consider how the business differentiates itself
Discuss the target market and analyse how and why consumer needs are being met
Discuss the ownership structure and why it is appropriate Analyse the key risks being faced and how they will they be mitigated
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