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– We should read the case study, answer the questions provided by the professor and discuss the updates in the companies that happened since the case study was created.
– Case requirements:
General Requirements for all cases
1. Discuss the assigned case in light of what is learned in ECON601 and the textbook.
2. Do an extensive research about the case to broaden your knowledge about the company/companies or the industry highlighted in the case
3. Answer the questions that are related to the case assigned to your team as listed below. These questions are just guidelines to help in the analysis
4. Find any information relevant to the case and properly site your references.
6. Write your concluding remarks and relate the case to the like business in UAE.
7. Your report should not exceed 10 pages at 1.5 single space excluding appendices.
9. The grade would depend on the level of analysis from the managerial economics perspective, the knowledge and research level, strategic thinking, originality, and supporting your arguments and conclusions with facts and logic.
-Case study questions:
Teaching Note: Kodak Appeals to Court to Terminate
1921 and 1954 Decrees that Restrict Pricing Policies
Related Textbook Material and Suggested Teaching Opportunities
This case builds on material presented in the following chapters:
? Chapter 3: Quantitative Demand AnalysisConcepts: Price elasticity of demand; especially perfectly inelastic demand
for a segment of consumers.
? Chapter 7: The Nature of Industry Concepts: Measures of industry concentration and limitations of
concentration measures.
? Chapter 11: Pricing Strategies for Firms with Market Power Concepts: Commodity bundling and price discrimination.
There are several opportunities to use this case throughout the textbook.
Discussion Questions
1. What are the decrees affecting Kodak?s actions? Why were they put into place?
2. Who are the competitors for Kodak? What market share does Kodak have compared to its rivals? What competitive advantages does Kodak have?
3. What is the relevant geographic product market for film?
4. What evidence does the government provide that Kodak still maintains significant market power in the United States?
5. What risks are associated with terminating the decrees? More specifically, what
actions might Kodak take that would hurt competition or unfairly hurt
competitors?
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