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This assignment is designed to test your knowledge of concepts, theories and models of management and strategy, and your ability to apply this knowledge analytically and creatively. You should acknowledge data sources in your text.
Use of appendices
Models and theories that are central to your answer should be situated in the main body of the answer, supporting models and data can be located in appendices. It is, however, important to draw the reader?s attention to the appendices when the information there supports argument being made in the main body of the assignment. At postgraduate level you should be able to interweave appendices and the main text in a way that your main arguments can be understood without reading the appendices. The appendices should allow the reader to understand the points made in more detail. If the appendices are not used to support the arguments made in the main text they will not be read.
Sources of data, theories and models should be referenced using the Harvard system.
Tasks
The company to be examined is The John Lewis Partnership (JLP).
Sources start with:
? The company?s website http://www.johnlewispartnershio.co.uk/ which lead to other JLP sites.
? MINTEL Reports: Department Store Retailing -UK- March 2011; Food Retailing ?UK- November 2011; Impact of the Recession on Eating Out Habits ?UK- October 2010.
? Also to be used as input data is the John Lewis Partnership Datamonitor report of October 2010 (access via Ebsco). This contains a SWOT analysis which you may refer to as data, and critique as relevant as part of tour answer for Task 1.
You will also find articles about JLP and UK retailing in the business news, such as in the Telegraph or Guardian, or on the BBC.
? www.telegraph.co.th
? www.guardian.co.th
? www.bbc.co.th
Also look at business sections of other reputable international newspapers.
Task 1
Carry out a full strategic analysis and evaluation of JLP?s current strategic position in the UK market. Use appendices to provide detailed supporting evidence and make sure that you integrate key points from the appendices into your answers. (50 marks)
Your analysis should include
? The product market mission of the company
? The basis of competition (Porter?s generic and Bowman as a minimum)
? The activities and resources of the company (Value Chain; ???value chain ??? department store ??? value Chain ???Waitrose and the Resource Based View; VRIO)
? The culture of the company (Culture Web)
? The stakeholders of the company (stakeholder Analysis: power/interest matrix)
? A comparison with competitors in the same industry(key performance indicators)
? Conclusion(SWOT and conclusion)
Task 2
What relationship does the ?Parent? have with each of the SBUs? What relationship do the two SBUs have with each other? How are these relationships managed? (Theory on : Parenting styles; Value System; Management Styles) (20 marks)
Task 3
Generate, using appropriate strategic models, two appropriate strategic options for each SBU(department store??Waitrose) to trade successfully over the next five years. (15 marks)
Models you could use here include: TOWS matrix, Ansoff?s matrix, BCG Matrix, Market Attractiveness matrix, etc.
Note: these are models and not strategies in their own right. You apply the models and then choose 2 options based on your Task 1 answer.
Task 4
Assess, using suitable criteria, e.g. the FIRM framework, all four strategic options and determine
the most appropriate one for each SBU. Your rationale must include evidence from your earlier answers.
Additional info from my tutor:
Task 1 :
? focus on uk market
? at the end of each section make the conclusion
? Culture web ???? human resource management, management style; financial style
? Stakeholder; say how they are better than competitors (comparison with competitors in the same industry)
Task 2
? Role of parent portfolio
? The business portfolio slide page 1 week 9
Take 3
? Strategic options; 2 strategic options per 1 SBU (In total will be 4)
? There is suggest models at below task 3
? Suggest sth that company should do in the future
Task 3
? Pick 2 ; one for each SBU
There will be some more instraction on the file. Please make sure that you will follow it. I will upload the example work from my friend which you need to put the table inside the work. This work will talk about John Lewis. Moreover, you will need to put my assignment which is assignment 1 refer in this assignment please so in total word will be more than 3,000 due to you will need to take some table and words from assignment as well. Whatever word in the table will be count for this assignment. Please make sure that you follow the example file that way you answer the question and how you structure the assignment.
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