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Prepare a document outlining the business case for a particular development within your degree specialism. This may be something within a company such as a new product, or may be, say, a fresh consultancy proposal, a project proposal or a new topic for your business. This may be based on your major project, if it fits into any of these categories.
You should cover at a minimum
(i) a comprehensive analysis of existing and similar offerings on the market already, including a feature and parametric analysis (particularly a price – performance comparison) indicating how your proposal fits into the existing scenario,
(ii) an opportunity specification or similar, indicating the costs of the proposal and the expected payback including timing
(iii) a description of how you intend to staff the proposal, which may include how you personally would expect to fit into it play a suitable part in it, and
(iv) consideration as to how you might fit the proposal into future planning.
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