Marketing Application Paper: Secondary Market Research Custom Essay

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Based on the sources that you identified for the Library Database Resource List assignment and/or other books and articles you have identified since, please discuss the significant issues you see from your research. You should cite at least fifteen sources. Relevant issues will vary among ventures, but some issues that may be of interest are:
 Characteristics, resources, and potentials of direct or indirect competitors for your venture
 Characteristics of the target market and significant differences from other segments
 Insights learned from the introduction of other products that have relevant similarities to the one in question
 The extent of dissatisfaction with the current situation or offerings among members of the target market
 Appropriate issues in pricing, distribution, and promotion
 Societal and/or other environmental changes that may favor or complicate
the proposed offering
 Issues that will need to be researched to make a decision on entry into this
market
 Ethical issues (if significant)
 Issues of technological feasibility
Your discussion should emphasize issues of managerial importance�considerations in whether and how you might introduce this product. The managerial implications should be sufficiently well developed and discussed explicitly.

MANAGERIAL IMPLICATIONS
Managerial implications refer to the practical use of the information and/or observations made for making decisions–e.g., whether to go ahead with a venture, how much to invest, which distribution system to use, or how to allocate the firm’s budget among items such as research and development, advertising and promotion, and market research. In other words, how is the information practically useful for a manager?
CHECKLIST:
 The paper starts with a brief reminder of the proposal description (no more than five lines).
 The research is based on legitimate books, periodicals, and other quality and objective materials. Most web sites not associated with quality periodicals are not acceptable.
 At least fifteen sources have been cited.
  All sources are clearly cited. A citation includes at least the author(s)�
name(s), if available, the year of publication, and article title (if
applicable). A hyperlink is NOT a legitimate citation!
 A bibliography or list of sources is included.
 Managerial implications are sufficiently developed and emphasized.
 Reasoning for conclusions is clearly articulated.
 Any assumptions are clearly identified.

 The term �etc.� (or other ambiguous terms) is not used.
 Direct quotations have been minimized. Whenever possible, sources
have been paraphrased.
A draft of the evaluation form for this assignment is available on the course web site but is subject to revision.

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