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‘easy jet’Collect as many samples as possible of different types of marketing communications materials used and undertake the following analysis:
? Classify the types of media used
? Evaluate the objectives of the campaign
? Classify the range of images and words used in the advertising and other materials
? Analyse the messages being conveyed
? Discuss the appeal of the message (does the organisation expect consumers to take action, if so, what? Or does the organisation aim to create positive brand associations?)
? Referring to models and concepts used throughout the module, discuss the extent to which the organisation achieves its objectives, referring to evidence from theory about the images and texts
You should present your analysis as an E-Portfolio on Blackboard and include all of the materials used to analyse the organisation. You MUST ensure that all relevant materials are submitted with your portfolio. You must also ensure that any electronic materials work (e.g links to websites).
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