Marketing Communications Custom Essay

1.         Complete the cover sheet (page 1), which forms the first page of your assignment submission.

 

2.         The assessment criteria include:

 

(a)        Content  of  Work.  This  includes  the  amount  of  research  done  to  provide accurate and credible information necessary for this assignment.

(b)        Creativity, Originality and Style of Work. This refers to the uniqueness and artistic element of the final assignment.

(c)        Presentation of the Final Assignment. This refers to the clarity, organization and final project.

 

3.         Independent   research   on   the   relevant   topic   area   is   encouraged.   Work   that demonstrates an in-depth analysis of the question and that provides a coherent answer will be awarded a higher grade compared to that which simply regurgitates answers from the texts.

 

4.         To avoid plagiarism please:

 

(a)       paraphrasing work rather than ‘cut & paste’.

(b)       include citation in your work.

(c)       include a reference list  in the work you  submit

 

Please note that your work will be submitted to detection software and if work is found to have been plagiarized, your work will be penalized. The following is a guide that will be used when penalizing work:

 

 

Amount of plagiarized material

 

Marks reduction

 

No attribution made

 

Inadequate attribution made

 

Less than 20%

 

No reduction

 

No reduction

 

Less than 20% is a guide used to accommodate the limitation of the software i.e. assignment questions submitted which creates an increase in the SI index. Students are reminded to paraphrase, cite your work with proper referencing.

 

Between 21 % and

50%

 

Reduce marks by 50% (Divide marks by 2)

 

Reduce marks by 25% (Multiply marks by

¾ )

 

Between 51% and

70%

 

Reduce marks by 67% (Divide marks by 3)

 

Reduce marks by 50%  (Divide marks by 2)

 

Between 71% and

80%

 

Reduce marks by 75% (Divide marks by 4)

 

Reduce marks by 67% (Divide marks by 3)

 

Over 80%

 

Reduce to zero

 

Reduce marks by 75% (Divide marks by 4)

 

5.         The word limit for this assignment is 2,000 words.

 

6.         A minimum of three (3) references from academic journals are required aside from the textbook of the course.

 

7.         The document must include page number; use Times New Roman Font (Size 12) with top,  bottom  margins  of  1”  and  right,  left  margins  of  1.25”  and  with  ‘Justify’ alignment.

 

8.         The assignment should be organized as follows:

 

(a)        Cover Page. (found on the first page of this questions paper) (b)    Table of Contents.

(c)        Main body of the assignment. (This should observe the given word count limit)

(d)       References: Example:

  • Berko,  R.,  Rosenfeld,  L.,  and  Samovar,  L.  (1997),  Connecting, Harcourt Brace & Company, USA.

 

Complete the mark criteria list with your name and id and submit it together in your assignment.

 

9.         Assignments must be presented in hard copy with CD well secured in the hardcopy.

The CD should contain the following documents: Softcopy of the assignment that is submitted and the plagiarism report. Retain a photocopy of your course assignment.

 

10.       Complete your assignment and hand it in by: 10th Lesson

 

11.       Lecturer has the discretion of applying a penalty of 20% for late submission.

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