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A British has Identified the United Arab Emirates (Dubai) as a potential market for its international expansion programme. As a global marketing consultant I have been asked to prepare a report that demonstrate why the UAE is an ideal market for the company’s product.
**The brand I choose is (Mercedes Benz) Luxury cars
**The report should follow but not limited to:
***Market attractiveness, the influence of PESTLE factors, Market competitiveness, porter’s 5 forces, Customers analysis, market entry methods, orientation and marketing strategy.
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