marketing custom essay

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the asignment is to write a report .
cntact me please before you sat off doing the work to be sure that evreything is going well thank you..

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You have taken on the role of re-opening and regenerating a business, formerly run as a local ‘public house’. This closed some years ago and is boarded up, due to the lack of custom.
(Historically) Previously, customers were drawn from the local area, which consisted of a few streets of terraced houses, mainly inhabited by workers from the local coal mine, which closed in the late 1980s, leaving the workforce with little in the way of recreational funds. Within the ‘pub’ in its heyday, there was a lively darts team and a full size snooker table which kept the local gents happy. Older customers enjoyed a game of dominoes and occasional games night with hot pot supper thrown in!
There is and still is a great community spirit in that area but ages are between 50 and 90+.
Other custom came from the surrounding agricultural and dairy farmers and their families, who are now more reliant on EU support but who still enjoy a good night out in the nearest village which has a lively ‘teen scene’ but tends to be too noisy for the older family members.
(The Present) In 2011, a new housing estate was built to the North – East of the building, which includes 300 affordable housing units varying from studio flats for sole occupancy to 2 bedroom modern ‘mews’ accommodation for young couples just starting out. 500 semi – detached 3-4 bedroom properties catering for middle income families and 200 detached properties for those in the higher income bracket.
(Inhabitant/Families/Incomes)
The development has attracted a number of high earners in the low-cost housing who are mainly young, sales representatives, single and upwardly mobile. Although a few have been snatched up by young ‘expectant’ couples, a few with one small child already.
For the mid – range, incomes seem to be in the range of £28-36k with , in some cases, both adults working, whilst the top end tend to be young business couples, with children at school, college or higher education.
(Surrounding Area)
To the West of the building is a large ‘members only’ golf course. This is across a busy main road, which has an underpass in order to keep pedestrians safe. This underpass exits into your car park and there is an easement on that land which allows golfers access and to park on your car park.
To the North is a busy motorway, the slip road from which comes up very close to your building. In fact, the building is the first that motorists will notice as they leave the slip road, being about 300 yards from the exit (followed by the golf club) on the way into the village.

Your Task
Your task is to breathe life into this old building. You have great financial sponsorship and therefore are answerable to those who have put up their money but who are content to leave it in your capable hands, knowing that you are just the person to bring in a healthy profit. Much of this has come from the company who built the estate and you have their services at your disposal.
You can build, demolish, whatever it takes to meet the needs of the consumer, as you see it. Any new areas have automatic planning permission issued as the local council is determined that this community will become (again) vibrant and well rounded.
Using all the areas we have covered in the HR section of Business Relationships (of course you will be able to apply much of your marketing skills also) deliver your report containing organisational structure, staffing (how many, roles, supervisors etc.) and selection process, motivation, your use of groups in the different areas you have designed within your new ‘leisure’ facility.
You should begin with your design and the reason you have designed it so. What is your building meant to accommodate on what days?

Assessment Criteria
PLEASE GIVE YOUR WORD COUNT EXCLUDING REFERENCES, BIBLIOGRAPHY AND FOOTNOTES.
Format, presentation and structure
All reports should be word-processed. Correct spelling, grammar and syntax should be used. The report should have a coherent and logical structure. Firstly the facts should be set out, then each issue should be analysed in turn before an eventual conclusion is drawn.
e.g. What methods could you have used? Which did you choose? Why? Do you consider you succeeded in your efforts?

Knowledge of key principles
Evidence should be provided of knowledge of key principles and applications relevant to your chosen product. Reference to considerations must be both appropriate and accurate and include all stages of the organisation and management process covered in the module.

Depth of Analysis
The key issues should be analysed and discussed in sufficient depth. This should involve the use and comparison of key cases. e.g. Marks and Spencer, Zara etc. The facts of the case should be applied to the appropriate stages.

Appropriateness of Advice
The report should meet the requirements of the brief as outlined above. The advice provided should flow from the analysis of all issues discussed and should reflect both proven principles of practice and the appropriateness of application, to your own, particular, chosen product at each stage of the process.

It is imperative that this work is referenced and bibliographies and e-sources are listed in accordance with the university guidelines and directions in your PPD modules.

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