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• Qualitative Research:
1- A leading supermarket chain is worried about its image. How would you perform exploratory research to determine the opinion’s concerning the image with its clients?
2- You are the director of an executive MBA course in London. You want to increase the number of MBA students signing up for 2014. What steps would you take to do this? What sampling procedures would you use?
3- List some things which could cause customer dissatisfaction in a premium restaurant? You are the restaurant General Manager, how could you help to guage client opinion on your restaurant and help to improve in this area?
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