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This assessment is based on application of marketing theory to the New Product information gathered for Assessment Item 2 (Group Presentation). Students are required to prepare an essay which will:
– Demonstrate student understanding of how each element of the New Product’s Marketing Mix has been integrated to deliver the promised
– Value Proposition to the Target Market, and achieve the desired Positioning. That is apply marketing theory to New Product secondary data to demonstrate your understanding of how and why particular elements of the Product; Place; Price and Promotion were implemented in the identified manner.
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