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You are required to write an individual marketing plan based on the �simulated� company. This marketing plan should follow the formal marketing plan structure.(Mcdonald or Jobber Marketing Plan)
Team Focus
Login Name 2013gcu0003
Password 2f0sr99
Game Location www.m2wsim.com
� Our Team name Focus and we plan to make �1.9m profit in 6 peroids (last 3years )in this game.
� Now We have to make Marketing Plan for next Two Years for same Company Focus with Same detail which we already used.
Marketing Planning & Strategy
Structure/Assessment of Plan
Understanding of the SMP Process
Demonstrated understanding of strategic marketing process 10%
Situational Analysis
To combine external and internal aspects of the company and leads to the rationale for the direction you have chosen.
� Use Audit tool.
� Swot Analysis 30%
Marketing Objectives
Detailed and coherent objectives required which should stem from your situational analysis � these should be SMART objectives and stem from SWOT analysis. 15%
Marketing Strategy
Strategy detailing how the objectives will be met ;
� Target Market
� Positioning/ differentiations
� 4p�s/7p�s 30%
Control and Implementation
Detail the outcomes that will be measured and what criteria will be used. Should link to your objectives but will show you understand the key performance indicators.
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