For this marketing strategy, I am launching a luxury designer footwear brand in Hong Kong.
Could you help me to write the luxury consumers,analyzing the questionnaire , competitors, marketing positioning, retail positioning and supply chain.
Analyses on Questionnaire
Talk about Hong Kong Luxury consumers
Brand history, designer, brand logo, stocklist, price range, range plan
Online store, sizing, swot analysis
Maison Martin Margiela
For marketing position:
PEST analysis on Hong Kong Luxury Market
For retail positioning-
SWOT and 4ps
Hong kong central, Landmark shopping mall with many others competitors and luxury brand, the people who can shopping will be the target customers.
To make it convenience for customer who are not in Hong Kong or prefer onoine shopping.
Sending out shoes for free to fashion blogger
5 women shoes: 2 boots and 2 wedges and 1 heel
2 men shoes: loafer and boot
2 uni sex: 2 sneakers
supply chain- chinese factory
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