marketing strategy paper Custom Essay

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For this marketing strategy, I am launching a luxury designer footwear brand in Hong Kong.
Could you help me to write the luxury consumers,analyzing the questionnaire , competitors, marketing positioning, retail positioning and supply chain.

Consumer:
Analyses on Questionnaire
Talk about Hong Kong Luxury consumers

For Competitors:
Brand history, designer, brand logo, stocklist, price range, range plan
Online store, sizing, swot analysis

Maison Martin Margiela
Finsk
Ann Demeulemeester
Rick Owen
Cinzia Araia
Elena Iachi
Christian Louboutin

For marketing position:
macro environment-
PEST analysis on Hong Kong Luxury Market
Micro environment

For retail positioning-
SWOT and 4ps

Place
Store-
Hong kong central, Landmark shopping mall with many others competitors and luxury brand, the people who can shopping will be the target customers.

E-store-
To make it convenience for customer who are not in Hong Kong or prefer onoine shopping.

Promotion
Fashion Blogger-
Sending out shoes for free to fashion blogger

Price
Price architecture

Product-
Range plan
5 women shoes: 2 boots and 2 wedges and 1 heel
2 men shoes: loafer and boot
2 uni sex: 2 sneakers
supply chain- chinese factory

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