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Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has accepted your recommendation to expand the MNC into the country you selected in Assignment 1. Your boss has now asked you to formulate an entry and implementation strategy for expansion. Write a 5-7 page paper in which you:
Describe an organizational culture for your fictional MNC that would ease entry into the given market.
Prepare an environmental scanning analysis for the new market as illustrated in Figure 8-3.
Determine the entry strategy, ownership structure, and organizational structure for your fictional MNC that would ease entry into the given market. Justify your selections.
Create a political risk assessment for the given country.
Design an implementation strategy for expansion based on the above analyses and justify your recommendation.
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