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And just as eastern firms want to hire more westerners, so more westerners want to head east. James Mendes, Asia managing director at recruiter Futurestep, says that since the occidental economies took a nosedive in 2008, his firm has seen an upsurge in candidates seeking new opportunities and a new life in Asia. All of which sounds like a perfect example of the market in action. Unfortunately, there are no guarantees that such west-meets-east unions produce happy endings. Rather the reverse, if anything; a 2009 briefing by head hunters Russell Reynolds Associates, looking at westernised Chinese executives recruited from multinationals into Chinese firms, concluded that fewer than half make a transition successfully. Most don’t last a year
Discuss how an understanding of cross cultural management theory and cultural intelligence could help a hospitality manager in the transition across cultures.
Question 2
-As a result of globalization, employees, teams and organisations are increasingly operating in multicultural, multinational contexts (Tsui et al., 2007). And the occurrence of mixed cultural groups is more common place on a global scale, where the level of diversity is increasing.
Zhou, W. & Shi, X. (2011) Culture in groups and teams: A review of three decades of research. International Journal of Cross Cultural Management 11(1) pp5-34
Considering cultural theory, critically evaluate the impact on management of diverse cultural values within a hospitality workforce.
Grading Criteria
� The discussion paper should be presented in essay format, however, headings and bullet points may be used.
� Students should present an original discussion paper which critiques the various cultural management theories and concepts, students may also decide to draw a comparative analysis between theorists.
� Students are encouraged to develop an argument which suggests that a particular cultural management theory is more relevant than another. Should this be the case students must produce a balanced discussion paper which demonstrates academic rigour through the use of up to date reading and relevant examples.
� Marks will not be allocated for �description�, credit will be given for �analysis, evaluation and synthesis�.
� Please do not use lecture notes and do not �describe� cultural management theory.
� Ensure that you write within the context of the Hospitality and Tourism industry
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