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Write an essay about a business that you see has an opportunity to reach a business or an organization as a customer.
You can either use a real world business or create a business that you want to use. If you are a marketing director of the
company, what will be your marketing plan to a business or an organizational customer? Select products and/or services
you will offer to your customers. Your target customers can be domestic or abroad. You can also use suppliers from other
countries. For example, you can order garments from a country in Asia and sell them to a business or an organization in
the U.S.
The following are examples of products and services you might want to use. You can also use other products or services
of your choice.
Hotel services for a conference
Technology devices for a firm or a school
Produce for a supermarket
Uniforms for an organization such as a school, hospital, or military
Flowers for an event organizer
Hardware for a construction company
Parts for an automobile company
Furniture for an office, a restaurant, or a hotel
Your choice
In this essay, describe a business with that opportunity. Explain the strategies you will use to analyze your business and
organizational customers and their buying behavior. You might include the following in your paper:
Buying behavior
Sell global
Supply from other countries
Multiple decision makers or multiple buyers
New customers or repeat customers
How to gather customers’ information
Customer analysis
Ethical issues
Using technology to enhance your business
BBA 3201, Principles of Marketing 3
Services after selling
Buyer-seller relationships
Competitive advantages
Other things to be considered
The writing you submit must meet the following requirements:
Tell briefly about your business and your customers
Be at least two pages in length.
Identify the main topic/question related to Chapter 6
Use APA style for citing paraphrased and quoted material
Format your paper using APA style. Use your own words, and include citations and references as needed to avoid plagiarism.
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