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Choose an industry of your choice and identify at least four (4) brands within this industry (e.g., four brands within the automobile industry would be BMW, Mercedes, Ford, and Honda). Ask at least 5 family members or friends about the most important variables they would use to choose among the various brands in your selected product/industry group. Based on your quick survey (Note: no need to put a detailed questionnaire together; your survey can be informal), identify the two most important of these variables (e.g., price and safety in the automobile industry).
Construct a perceptual map that uses these two dimensions as axes (please make it look professional; you can use Excel, Power Point or any other software that helps you create a proper two-dimensional space and then embed that two-dimensional space into your report). Indicate on this map the general placement for at least four (4) brands. You may use input from other people (e.g., the people you originally surveyed) or just your own perceptions to determine the relative placement of brands.
Provide a description of the steps you went through to develop your map and any special circumstances, decisions, or difficulties.
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