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Hi there, I need to write marketing brand portfolio for a company called MUFFIN BREAK its international company, with branches in Australia, New Zealand and UK.
There are four questions below to be answered in the portfolio.
Q1. Explain what a stakeholder is. Identify a group that has a stake in your brand [not the customer], and provide evidence of how your brand might attempt to address this stakeholder via marketing communication
2. Explain what is meant by ?operant conditioning? in marketing communication. Provide an example of how your brand uses operant conditioning to communicate one of its messages.
3. Explain what is meant by ?reference groups? in marketing communication. Offer an example of how your brand uses reference groups as a persuasive tool in one of its marketing communication campaigns.
Q4. Define and explain the ?survey? as a market research method. Offer an example of your brand?s use of a survey and, via analysis of select questions in this survey, describe what kind of information you believe your brand is looking for amongst its targets.
Half to one page for each question.
You may include in your portfolio the specific marketing communication examples you refer to (e.g. advertisements, press releases, website pages) in order to illustrate your point. However they are not part of your word count. Attach them as an appendix.
Marking criteria
Your Portfolio is graded holistically on the basis of the following criteria. It:
Demonstrates that you have understood some of the key principles of marketing communication
Illustrates your ability to apply marketing communication theory to practice shows evidence of your capacity for independent and thoughtful research
Displays applied critical thinking skills
is well written and referenced
adheres to academic standards
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