PR plan and Full Evaluation custom essay

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Case Activity: (Evaluating the success of Ridesharing)
The Ohio Department of transportation, with 17 Rideshare groups, is planning a Raideshare week. The objective is to increase participation in carpooling and the use of mass transit during this special week. A long-term objective, of course, is to increase the number of people who use carpools or mass transit on a regular basis.
Your public relations firm has been retained to promote Ohio Raideshare week. Your campaign will include a news conference with the governor encouraging participation press kits, news releases, interviews on broadcast talk shows, special events, and distribution of Raideshare information booklets at major business.
Create a PR plan+ Full evaluation
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