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Assessment Detail : One piece of coursework 3,000 words in length which will represent 100% of the assessment.
Assessment Detail
Prepare a marketing plan for a company of your choice for the next one and three years . The plan should include the following sections :
? Financial Summary
?Mission statement and Market Overview
? SWOT Analyses
? An idea for a new product or service for the company
? Marketing objectives and strategies
? 3-year forecast and budgets
It will be marked according to the following criteria:
Analysis of company situation
15 marks
Analysis of market situation
15 marks
SWOT and competitor analysis
15 marks
A new product or service idea for the company 15 marks
Future marketing strategy
15 marks
Financial forecast including profits, sales and costs
15 marks
Presentation
10 marks
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