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Press Release Writing
You are the Media Relations Manager for a FTSE100 company or UK charity of your choice. Prepare a short informative brief (3-4 paragraphs) for your PR consultancy to allow them to prepare a single page press release with a second page of editors? notes on a forthcoming announcement that is both unexpected and fictional. Also include the finished press release, and a supporting photograph with brief caption. 3/4 pages max ? 1 for the consultancy brief, 1 for the actual press release and 1 for editor?s notes
Outline Media Distribution List
Produce a proposed media list (at least 20 ?media targets?) to which you believe the above press release is appropriate to send ie print, broadcast, online titles etc and identify which in your opinions are the most important top 10 titles/programmes providing a brief justification. 3 pages max
Your document should be in the length range of 1250 – 1750 words. Any relevant Bibliography and appendices are acceptable ‘extras’. Submissions which are well outside this range, or attempts to subvert length criteria by the creative use of appendices, will be penalised.
Assessment weighting and criteria
This assignment carries an overall 20% module grade weighting. Each individual task (of 2) has an equal weighting.
Your document will be assessed against the following criteria :
accurate interpretation of required tasks and appropriate response
the use of clear, creative and persuasive writing that is grammatically correct
use of referencing
presence and range of bibliography
document presentation
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