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Your final document will be targeted as though you are pitching it to a client and formatted as though you were presenting it as a proposal. It should be free of typos, graphically appealing and professional in nature. The final plan should be double-spaced, 8 to 10 pages in length, including charts and supporting materials, if any. As a minimum, the key elements of your report for the client should include:
-Executive Summary
-Situational Analysis
-Campaign goals and objectives
-Target Audience
-Creative Objectives and Strategies
-Media Budget
-Media Mix
-Implementation Schedule
-Campaign Evaluation Plan
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