Product positioning has a major impact on the long-term success of the brand, presuming the firm can create the desired positioning in the minds of consumers. A key issue in positioning relates to the need for brands to create product positionings that differentiate them from their competitors in ways that are meaningful to consumers. A brand that fails to differentiate itself from competitors (stimulus discrimination) will generally find it difficult to generate consumer interest and sales. (Hawkins, Mothersbaugh, and Best, 2007) Develop a perceptual positioning map for one of your favorite brands and at least three of its competitors. (Southwest Airlines vs. JetBlue, Virgin America, and Spirit Airlines.) What Awaits you: On-time delivery guarantee Masters and PhD-level writers Automatic plagiarism check 100% Privacy and Confidentiality High Quality custom-written papers
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