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Assessment Brief
The essays should be double spaced with a two centimetre margin on A4. They must be securely collated eg. spirally bound and include the student’s name, assignment question, module code and student number. The essays should be paginated and citations must be presented in a recognised reference style (Cambridge, Chicago, Harvard or MLA). Two copies of each essay should be handed in and one will be kept by the university. TurnitIn information will be given in May.
Assessment Criteria
The essays will be assessed on the:
Originality and extent of research including the appropriateness of the use of primary and secondary sources.
Application and development of theoretical concepts presented in the module.
Cogency and articulation of the argument.
Presentation of essays as fully referenced academic papers (including full bibliography in the contextual study)
The Assignment
Write a proposal of around 2000 words for a non-fiction book, either printed (PoD) or digital, that you might realistically publish yourself. Provide an accompanying critical contextual study of 1000 words which demonstrates your understanding of the principles and processes involved in the conceptualisation, production and marketing of a book, whether in a printed or digital form.Your book proposal and contextual study will:
Show that you have fully researched the market for your book to establish that the market is potentially profitable.
Show that you have fully researched the marketing concepts explored in this unit.
Discuss the several means you would employ to maximise the appeal of your book to encourage customers to buy it.
Outline the methods you would use to produce your book.
Demonstrate how you could promote your book in that market at an affordable cost.
Detail the opportunities you might explore to reinforce the customer relationship in the ‘after market’ where future sales of your book(s) might take place.
Wherever possible, use your critical contextual study to relate the theoretical and marketing concepts discussed in this unit to their practical applications in the publishing of your book.
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