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Use the sources I have provided (See file, Sources) along with any other sources that may be helpful in answering the question. Answer the following question.
Martha Walker started a software development firm about five years ago in Tyler Texas. Business has grown with revenues nearing $20,000,000. She is concerned about finding qualified programmers to continue business expansion.
• Develop three recommendations for finding qualified programmers.
• Why are the recommendations appropriate for her situation?
(Hint: Check out Tyler. Would it appeal to the creative employee she needs? Would employees even need to live in Tyler? Don’t forget to check out higher education opportunities in Tyler and the surrounding areas that could produce the employees she needs. Richard Florida has done much research on the creative class and what communities need to attract creative employees.)
Sources
Small Business Management: An Entrepreneur’s Guidebook / Edition 6 by Mary Jane Byrd, Leon C. Megginson, William Megginson, chaper 10
Up Against The Wal-marts: How Your Business Can Prosper In The Shadow Of The Retail Giants by Donald D. Taylor, Jeanne Smalling
Archer, chapter 5
Use Module lecture notes 6
http://www.tylertexas.com/
Richard Florida – PDF
Walzer, N. (ed.), Entrepreneurship and Local Economic Development, Lanham: Lexington Books, chapter 8
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