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Maximum Word Limit and Assessment weighting for each aspect within the assessment:
Individual assignment: A maximum word limit of 3,000 applies
The marks for the assignment will be based on:
Presentation of Report – 10%
Conceptual Modelling (for two companies) – 20%
Regression Analysis & Discussion – 60%
Conclusion & Recommendation – 10%
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Description of Assessment Requirements
Students are required to produce written answers to the task set regarding the collection and analysis of data from two companies.
Through addressing the set requirements of the assignment, students are expected to demonstrate course concepts and ideas studied in the course.
The assignment requires students to provide both theoretical and practical knowledge, and therefore requires good quality research/diagrams.
The worked produced should typically include:
1. Table of contents
2. Responses to the requirements set
3. Listing of references/bibliography
4. Appendices (e.g. Questionnaire)
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Module Learning Outcomes to be Assessed:-
LO 1 and 3
?
Requirements:
The performance or profitability of a firm depends on a variety of factors. The identification of these factors requires skill and expertise. As
a business analyst, you have been consulted to perform a comparative analysis using two companies within a sector.
You are required to carry out the following analyses on the companies you have chosen:
a. Develop a conceptual model which includes the dependent and independent variable(s). The selection of the independent variable (s) should be
justified with literature. Indicate the expected relationships on your diagram;
b. Design a questionnaire which captures:
i. Grouping variable (s) (Gender; Origin; Age etc.)
ii. Performance Variables (dependent variable)
iii. Independent Variables �This may account for the variations in performance.
You may use a scale e.g. 1-10; Likert Scale �Strongly Disagree; Disagree; Neutral; Agree; Strongly Agree; etc.
c. Collect data using the designed questionnaire (at least 20 people using the service provided by your company selected).
d. Enter the data collected into e.g. Microsoft Excel and perform the following:
i. A series of regression analysis including:
General for your sector [Use both companies] :
PF1 = F1[X1, X2, X3,……………., Xn, ?]; ______________________(1)
For company 1 [First company only]:
PF2 = F2[X1, X2, X3,…………………………., Xn, ?]; _______________(2)
For company 2 [Second company only]:
PF3 = F3[X1, X2, X3,…………………………., Xn, ?]; _______________(3)
Where PF= Performance; X1, X2, X3, ………..Xn are the independent variables and ? are other factors ;
e. Write your report using the following table of contents:
1.0 Introduction
This should contain the objective of the assignment; brief introduction of your companies and your sample characteristics.
2.0 Conceptual Model (CM) �Use a diagram [remember to justify the inclusion of variables]. This diagram must clearly show the dependent and
independent variable.
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