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You just need to watch the movie and answer these questions, no essay needed (ART AND COPY) DIRECTED BY DOUG PRAY. found on YouTube http://www.youtube.com/watch?v=YuZaqUMVaQA
1.) What is advertising according to George Lois?
2.) Bill Bernbach revolutionized the way Art Directors worked together with Copy in what way?
3.) George Lois art directed for Esquire magazine and made an effort to persuade and communicate in what way?
4.) Mary Wells used an additional trait to help her in advertising. What was it and provide an example?
5) how can finding the core of a brand help you to sell a product or an idea?
6.) What song was written by the Carpenters for the crocker bank?
7.) George Lois can get excited over nothing, provide an example of one of his ads or ideas?
8) Tommy Hilfiger’s ad concept developed by George Lois kept him up at night, what the concept?
9.) Jeff Manning was in charge of the Got Milk? Campaign, what was the intent of the campaign?
10.) What is Michael Jordan’s value to Nike?
11.) Art & Copy discusses the idea of risk and playing it safe. What’s the common perception around playing
it safe?
12.) Why is the advertising business so different than any other business?
13.) Where did the Nike slogan come from?
14.) Why is some advertising considered so trashy?
15.) True or False Advertising is considered art when it’s done well.
16.) Why is the advertising industry such a discouraging work environment to work in?
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