Read the case Sendwine.com Research Paper

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a.) Central Problem: Define the basic problem in the situation. (5%)
b.) Analysis of Situation: What tools and concepts from this course can help us in analyzing the case? (15%)
c.) Secondary Data: Identify, justify, and use 2 – 5 sources of information which you feel are the most useful and appropriate. Show the class how you did it. Involve them in learning how these work! Be sure that the class knows how to find them. (25%)
e.) Alternative Strategies & Course of Action: Get the class involved in a discussion of alternative strategies and the recommended courses of action. (35%)

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