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this cours work is about my reflective ( what i have learned from 3 assignment and my felling and what i have fasced when i did it and what type of learning i prefer and describe each coursework
i would meantion i am interesting telcome field
a Reflective Overview of your entire learning.
The reflective overview should demonstrate how and what you have learned from the module (see slides below). While there is no preset outline for your reflective element / overview, it would be wise if you reflect on your learning process and progression, the extent to which you have achieved the module’s learning objectives / outcomes (evidence drawn from the individual tasks/seminar discussions). Reference is needed also to how the case study/presentation, portfolio, and marketing plan may or may not have contributed to your overall learning experience.
The reflective overview will be assessed on the basis of: a) depth of reflection and b) the evidence you have provided – you have to back up your claims with evidence (e.g. quotes from the works you have previously submitted). The word limit for the reflective overview is 1000 words (+/- 10%) maximum.
This assessment is formative. Knowledge / skills: 4 and 10.
This assessment should be 1.5 line spaced, using font 12, Arial, bound with a single staple at the top left hand corner, and referenced appropriately throughout. Indicate the word count on the first page and include a bibliography at the end (Harvard system) of the document.
In this Assessment I illustrates my reflective overview what I have studied on strategic marketing management module in MA programmer. Obvious, I gained a lot of knowledge which helped me to improve my skills and knowledge and add more value on my experience. There are much good practice in this module I learned several topics marketing planning, marketing mix, strategies for innovation, B2B markets, feasible strategies, macro –Environment, strategic brand Analysis, Growth strategies… ect .
however, I have done three course works first which was case study about Samsung vs. Nok?? are global companies, in fact I did not face any difficulty when i did this task because I am really interested in Telecommunications sector. In the beginning of the case study I found out a simple overview of the mobile phone industry and history in the extent of its development over the years .Then I used the environment analysis SWOT to analyse the strength, weakness opportunity and threat (SWOT) of Nokia and Samsung. In addition I have learned the marketing share for Nokia and Samaung and how both companies do against their competitors. I have discussed the marketing mix for target market in both companies I was introduced to the product, place, price and promotion. As well as I did compared between the companies’ products in terms of shape, price, specifications and features.
However, Nokia has a different strategy in marketing the product and its advertisements and all this depends on its position in the market while Samsung is one of the strongest competitors in the market for Nokia in its strategy that helped it to evolve and progress in its product.
Second, it was portfolio and it was required in this course work to answer two questions so I have answered the first question which consisted three parts, Porters’ five forces framework of British Airway, the three most important threats of British airway and potential strategies to lessen British Airway impact. So I have to conceder deeply of the question because other students have different concept.
Moreover, it has displayed the framework of the macro-environment analysis of British airway with” competitive rivalry from existing airlines who are operating in more de-regulated environments and who have access to cheaper credit to buy new aircraft; 2. The power of buyers to keep prices low through the courts as a result of airlines being involved in illegal price-fixing in the past; and 3. The threat of employee strikes”(Abuhaimed, 2012)..
In addition I gained benefits from it I learned something new about airline industry such as the highly competitive between airlines , the bargaining power of buyers in airlines industry and Boeing and Airbus are the main supplier in airline industry market. However but at the beginning I had difficulties in founding out the first question answer which was about the porters’ five forces framework through articles which taken from the Financial times newspaper. Then I chose the British airway which is the biggest airline fleet in the UK that helped me to collect the information more easily.
However, I identified tow strategic uncertainties and improvement of British airway to answer the second question then I demonstrated the suggest and any necessary to changes strategic. The two diverse strategic uncertainties that could affect British Airways. Strategic uncertainties are situations which are problematic. For British Airways, their future is full of uncertainties. The two most interesting strategic uncertainties for British Airways’ external environment are natural disasters such as volcanic eruptions and the threat of terrorism (Abuhaimed, 2012).
I tried to do my best in this assignment because I am interested in this field moreover I did too mush research to identify two different scenarios which mad me confused between four strategic uncertainties such as effects of volcanic eruption, terrorism ,strikes and increasing fuel price.
Finally, its marketing report this task has two phases, I choose T mobile after I did primary research to collect the information than I decided to do the first part because it easy and shorter, looking at competitor analysis, marketing analysis, customer analysis and internal analysis. As I mention before its interested field for me. At first I felt convinced about what I have done but when I have started to do phase 2 I have found myself more confident because I got the most important knowledge in phase 1 which lead me to perform( familiar )
I have discussed the marketing objectives of T –Mobil company and strategy development through displayed the t targeting and positioning for example T- Mobil company is targeting its efforts on young people that make up a large share of the market in terms of the use of mobile phone. And T-Mobile positioning to provide you with the latest and most convenient network services that will maximize their phoning experience. Moreover I have analysised the company growth strategies, competitive advantage and marketing mix programme.
Finally I like this learning style because it helped me to improve me knowledge and skills about marketing as well as it assist the student to learn by their self from doing searching and reading. However, I concluded the main thing I learned from this type of learning style ???? ??? ????? ????????
And I have built up strong relationship with student.
I learned the UK View. As well as I do participate in this module and I optioned the great
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