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Using the Registered Charity of your choice, produce an environmental report.
You should focus your report in this area. You should:
– Analyse the charity’s macro and micro environments
– provide a SWOT analysis
– identify key areas of competitive advantage and/or distinctiveness
– produce a Gap analysis
– provide strategic recommendations that are in line with the objectives of the charity
– Analyse likely competitor reactions
– provide your assumptions about the future of the marketplace
You may vary the order of these topics to suit the flow of your document.
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