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Read case study below, then using case study and further research into this topic, provide a written report on your critical analysis of the topic. Your analysis should include:
� Employing any TWO of the business modeling techniques discussed in the unit, with supporting explanations, evaluate the current business of REI.
� Critically evaluate the Supply Chain Management Strategy at REI and the support provided by Information Technology in its implementation.
� Discuss management, organization and technology issues REI would face in its business model.
� Evaluate the Customer Relationship Management at REI and the support provided by Information Technology in its implementation.
� Executive summary
� Reflections and learning
� In-text citation and Reference List
The analysis and evaluation you perform are limited by major constraints:
Information � The amount of data and information you gather in a situation or find within a case study is limited. Remember, real world decisions usually have to be based on incomplete information.
Assumptions � The number of assumptions you make will affect your analysis. Good rational assumptions are a key ingredient in good solutions, since there is never enough information available either in the real world or in a case study. You should identify and explain the reasons for any assumptions you make.
Knowledge �Areas that you are unfamiliar with should be researched further to improve your understanding.
Your report should also contain the executive summary (suitable for Chief Executive Officer of the company), and the reflections and learning experiences (What skills did you learn while working on this project? What mistakes did you make? What assumptions were questioned and why? How did you solve the problems you encountered?)
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