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Relationship Marketing (200 words)
How can database marketing help an organization improve its relationship marketing? What databases do you think you’re in? How do you think you got there? What if you woke up one morning to find all marketing databases were illegal? Would this be a good thing, or a bad thing? Respond to at least two of your classmates’ postings. In your responses, argue both sides of the issue and share your views.
Influencing the Senses (200 words)
Bradford and Desrochers raise interesting ethical issues in their discussion of scents and the influence on consumers. The covert objective ambient scent (COAS) is a scent that is just below our olfactory threshold, but is above the threshold for our brain to detect. Construct a covert objective ambient scent scenario and evaluate the benefits and detriments to the organization and the individual. Respond to at least to of your classmates’ postings.
Core Values (200 words)
If you were part of a focus group participating in a research project to determine the top ten core values in the American society today, what contributions would you offer (list at least three). Note that your list of three need not be yours personally. In your opinion, which American business firm should be included in the top ten of those most attuned with American core values? Respond to at least two of your classmates’ postings.
Values and Lifestyles System (VALS2™) (200 words)
Chapter 6 in your text discusses the Values and Lifestyles System (VALS2™) and how it is used as a segmentation strategy by some firms. Take The VALS™ Survey, which is free, and only takes a few minutes. Critique your VALS orientation. What group does VALS put you in? Do you agree with that group? Do you think you should be in a different group? Respond to at least two of your classmates’ postings.
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