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Assume that a friend of yours has inherited a large sum of money and is seeking advice with respect to whether the company in question is a worthwhile investment. Perform a thorough analysis of the company to support your recommendation to your friend.
Required :
A brief description of the company’s primary business activities. This description should include a brief historical summary, details concerning competitors, if relevant, the company’s position within the industry, directions for the future, etc.
Competitors chosen:
Starbucks and Tim Hortons
* I will attach the annual report for Second Cup and its competitors (Starbucks & Tim Hortons).
** Part of the historical summary needs to be based on the annual report. Relevant numbers should be used from the report.
Thank you.
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