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1. How do you determine what is distinctive about different groups? What distinguishes one group from another? Why do people in different cultures buy different products?
2.Explain the relationship between extensive, limited, and routine decision making relative to high and low involvement. Identify examples of extensive, limited, and routine decision making based on your personal consumption behavior.
3.Imagine you are a salesperson for a company that sells maintenance items used in keeping a manufacturing plant running. There is a large plant in your territory that buys 60 percent of its products from one competitor and 40 percent from another competitor. What could you do to try to make a sale in that plant? How would your answer change if you were the 40 percent vendor and wanted to increase your share of the buyer’s business?
4.Describe a product you like that you believe more people should use. As a marketer, how would you reposition the product to increase its use? Outline your strategy.
5.Think about some of your friends or family and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
Respond in question format. Answer directly under the question or respond with answers only in number format (i.e., 1., 2.)
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