Social Media and Fundraising: The purpose of this assignment is to facilitate student understanding of the use of social media related to HIV/AIDS Custom Essay

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Background: Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.[6][8][9] Since its launch, Twitter has become one of the top 10 most visited websites on the Internet, and has been described as "the SMS of the Internet."[5][10] Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.[11] Twitter Inc. is based in San Francisco, with additional servers and offices in New York City, Boston, and San Antonio. It has over 900 employees and had an approximate value of $8.6 billion as of December 2011.

Use the following link for this assignment. Type the total link in your browser.

https://www.cnn.com/2010/TECH/social.media/09/16/twitchange.haiti/index.html?iref=allsearch

1. When the link opens, read the AVERT Fundraising pdf file.
2. Identify an HIV organization committed to Argentina that raises funds to defray the costs of HIV diagnosis and treatment related expenses.
3. Write a hypothetical tweet as follows:
a. In 140 letters / characters, create a tweet (twitter message) about your organization and a message about ‘"why donate".

b. Who would be your celebrity representative? Why would this individual be a good to support the HIV/AIDS cause?

c. What would the celebrity offer for twitter participants to bid on?

4. Follow good APA style and format including correct grammar and punctuation.

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