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INTRODUCTION
? How social media is affecting the public relation practice in the past five years?
Definition and History
? Social media definition and history.
Definition and History
? Public relation definition, and history.
Research Questions
o Have blogs and social media enhanced the practice of public relations?
o Do blogs and social media influence traditional, mainstream news media?
o Is the reverse true?
o In what aspects did social media change the public relations industry?
o Since social media (including blogs) have made communications more immediate have they forced organizations to respond more quickly to criticism?
o Has the emergence of social media (including blogs) changed how organizations communicate?
o Do blogs and social media complement or conflict with mainstream traditional news media?
o Is it ethical for employees to write and post on a web blog negative statements about the organizations they work for?
o Is it ethical for representatives of organizations to monitor information their employees have written on weblogs?
o Is it ethical for an organization to conduct research or measurement studies that focus on information their employees are writing on weblogs?
Results & Recommendation
? Report the results from all research questions
? How to benefit from the impact of social media
? Conducting guidelines for using social media in public relations industry.
Refrences
https://wiredprworks.com/pr/media-survey-journalists-pr-social-media/#
https://wiredprworks.com/pr/social-media-weekend-news-updates/#
https://www.zoomerang.com/Survey/WEB22EVA8BTZS7
https://www.jeffbullas.com/2010/04/05/12-key-findings-on-social-media%E2%80%99s-impact-on-business-and-decision-making-by-ceos-and-managers/
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