social presence in the digital economy

Please critically reflect on the importance of social presence in the digital economy for building trust on Internet platforms. Please enhance your ideas with at least two appropriate real-world examples when describing these concepts and how they relate to trust and behavioural intentions. Online Reading: Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: Experiments in e-Products and e-Services. Omega, 32, pp. 407-424. Click Order now to have a similar paper completed for you by our team of Experts.

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