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1. The paper needs to be coming from the perspective of a student from Hawaii.
2. “ACME Travel” can be the name used for the local travel agency.
3. If there are any questions let me know.
This is the assignment my syllabus:
(A LOCAL TRAVEL AGENCY HAS DECIDED TO ADVERTISE IN THE STAR ADVERTISER (http://www.staradvertiser.com) AND PROMOTE SPRING BREAK PACKAGES TO COLLEGE STUDENTS ON THE EAST COAST. THEY HAVE HIRED YOU TO PERFORM THE CREATIVE WORK. THEY ARE NOT SURE WHICH TYPE OF ADVERTISING APPROACH TO USE. THE AGENCY KNOWS THAT ATTITUDE CONSISTS OF THREE PARTS: CONGITIVE, AFFECTIVE, AND CONATIVE. THEY ALSO KNOW THAT AN ADVERTISEMENT CAN APPEAL TO ANY ONE OF THE ATTITUDE COMPONENTS. THE AGENCY?S MANAGEMENT TEAM IS NOT SURE WHICH COMPONENT TO USE. CONSEQUENTLY, THEY HAVE ASKED YOU TO DEVELOP THREE ADVERTISEMENTS, WITH ONE DESIGNED TO APPEAL TO THE COGNITIVE COMPONENT OF ATTITUDE, THE SECOND TO THE AFFECTIVE COMPONENT, AND THE THIRD TO THE CONATIVE COMPONENT. DEVELOP A DETAILED PLAN DISCUSSING THE PROS AND CONS OF EACH AND MAKE A RECOMMENDATION TO THE TRAVEL AGENCY ABOUT WHICH ONE TO USE. THE ADS SHOULD BE A 5 DAY SPRING BREAK VACATON ON THE BEACH OF WAIKIKI. DETAIL YOUR PLAN TO CONVINCE THE AGENCY OF WHICH ROUTE TO GO. THIS WILL BE A MINIMUM 3000 WORD PLAN. YOU NEED TO FOLLOW THE APA FORMAT. (Note: Research colleges on the east coast and develop the demographics, psychographics, and geographics of this market.))
Course Description: Applies research findings to advertising, direct marketing, and public relations materials and campaigns. Develops copy writing and visual design skills for effective print ads and press releases. Integrates marketing communications activities including tracking and evaluating results.
Course Objectives and Learning Outcomes:
Upon completion of this course, students should be able to achieve the following:
1. Demonstrate written communication skills (BUSA LO 1).
2. Demonstrate quantitative, technological and analytical skills necessary for problem solving (BUSA LO3).
3. Identify international/global and local issues affecting the business environment (BUSA LO4).
4. Exhibit knowledge of ethical responsibilities of organizations and society (BUSA LO6).
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